I think that it is important to have a colour scheme running throughout a brand. I decided to go onto Adobe Kuler to look through a range of different colour schemes. I initially wanted to use a mint colour, like a greeny blue, although I found that a lot of people were using this colour for their self branding pack, and as I hadn't started yet, I was able to change my colour.
In my first year I did a lot of logo development, looking at the initials of my name Daisy Sunshine Conway (DSC). When experimenting I realised that my initials look like a person dancing. This reflects me really well, therefore it is a concept I want to stick with.
From my blog.
I started to design a logo using my initials, choosing many different fonts such as Hobo, Futura, Helvetica, Bebas, Modern. 20, this was so that I could see which looked best, and which typeface I could use.
In a previous brief, my partner Adam Garbut made me aware that my hand writing was very similar to the font Futura, he noticed this when he made a typeface that reflected me as a person. Ever since then I have used Futura as one of my main fonts to use, this is because I think that it says a lot about me, and shows my personality, simple and not too serious. I thought about trying the same ideas using the font Futura, and I found that I liked it.
Level 5 logo.