Wednesday, 30 January 2013

How To...Presentaion and Evaluation

For the presentation we all made our own slides, using the typeface which Emily made to keep it consistant, this made things easier, so that we all could do our own thing then just put them together after.

Me and Dan;


Group Evaluation;

Module Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

I have never worked with information graphics before, and although I found this more difficult than expected, I am pleased I perused it and I am very pleased with my chocolate key, in particularly after adjusting following the crit.
I have also never really worked with Photoshop before and now have a much better understanding. I am able to use the basic tools such as the quick selection tool and I know how to re-size images. I am pleased with my final postcards and feel I successfully applied my newly learnt skills.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

Through the sessions with Fred I learnt about the different methods of design and how to build a successful body of research. I learnt about the importance of secondary and primary research. This informed the development of my designs as I could look back on the research I built at the beginning of each brief.

I have learnt to manage my time better as within this module we have been working on other large briefs, such as the essay and tasks given in design principles. I have had to prioritise and make many lists to remind myself what I have to do and when. This helped my design work as I had a good amount of time for each task.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I am pleased with how I have applied colour within this module. I also used Pantone swatches within the last brief, learning how to work more professionally. Also, working with bright colours to attract children within the How To group brief. I have a better understanding of how to apply and work with colour professionally and will continue to use this skill.

I have worked more with illustration within this module, such as the postcards, How To brief and within the last module creating illustrations to represent each chocolate. I feel my illustrations are strong, and as I have previously worked more with type I will try and now try and incorporate illustrations into my work more.

4. What weaknesses can you identify in your work and how will you address these in the future?

I believe I could improve my Photoshop skills. Although I have learnt the basics I am not very confident with it and would benefit from practising. I will try and do this over assessment week.

I struggle evaluating my own work and rely heavily on crits for feedback, although this is the purpose of crits I feel I should be able to see for myself the positives and negatives within my work. To improve this I will set time at the end of each day to evaluate my progress and the quality of what I have produced.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

As I previously stated I do not feel confident with Photoshop and will practise this to gain a better understanding. I also want to experiment with InDesign following the induction.

When I printed my work the first time there was a mistake, however I didn’t realise until after cutting. I should definitely check before I leave the print room.

There was also a spelling mistake within my first print out. I will be sure to get someone to proof read any text before printing.

Although I managed my time well when designing, I don’t feel I blogged as successfully as I could have. I will try and blog each day in the next module to prevent having to blog large amounts at once when it is not fresh in my mind.

As previously mentioned I am not very good at evaluating my own work. I will try and evaluate at the end of each day in the next module.

Friday, 18 January 2013

Product and Packaging Crit

The Crit;

Going into the crit, we were not allowed to explain what we had done, or why we had some it. It was showing how it would be in the industry, they would just look through your work and portfolio and judge it for themselves.

What I took from this crit;
  • I am limiting my design by having white stock for a lot of my designs.
  • The productivity is good, and aiming high with what I planned to do.
  • When they first thought about my project and what I was proposing they thought that it would be more creative and playful.
  • I should include more information graphics, maybe on the the back of my chocolate key.
  • Could have included more statistics, suggestions on what is the most popular chocolate are, or what is left over at the end.
From this feedback, I will be changing and developing my product and packaging further, as I thought that I should have done something on the back of the chocolate key, and the tutors also thought that I should, therefore I will. Although we couldn't speak in this crit, it was quite helpful, as it allows you to see what people think of your work without explaining it first.

Monday, 14 January 2013

Roses Product and Packaging Crit

The Crit;
In this crit we were in the same groups as the original crit, which meant that everyone knew what each other were doing, which meant that we didn't have to explain our research all over again, just our ideas and what has come from our research.

I took a lot from this crit, although I had many ideas, just listening to what the other people in my group are doing and listening to what they have to say about my ideas, made me think more about how I am going to achieve. When telling other people about my ideas, it allowed me to think of more, and adapt them so that it would work better therefore this crit really helped me to develop my ideas, and see that it will work well.

The people in my crit offered lots of ideas for my project. I had issues and problems when thinking of how I am going to create my wrappers for the chocolates, as I was unsure whether I should print on them or not, and if I did whether I should us digitally print them or screen print them. The crit allowed us to think about someone else's project and offere them suggestions on how to improve, and think further than just what we are doing which helped to think broader about our own ideas.

Three things to work on;
  • Look at different box nets, to find something original and suitable.
  • Look at using stickers on the wrapper rather than printing onto them.
  • Look at having smaller and different boxes for different occasions.

Friday, 11 January 2013

Roses Research Crit

The Crit;
When going into this crit I drew up a few things that I was thinking about doing, showing which direction I was going in. I thought about doing re-branding for Roses, and maybe creating some more flavours, as my research showed that these points were Roses downfall.

Secondary Research
Primary Research
This crit helped me a lot as I could voice my ideas to a large group, who had not heard what I was doing before. I had chosen to go with Product and Packaging for my brief and thought of a few ideas of what I could do with the brief. I drew up a few mock ups of what I was thinking, but as it was a large group, this crit was more about discussing your ideas rather than showing ideas. During this crit I had to fill in the rationale sheet to establish my direction, this will give me a clear guide as to who my target audience is, what I am doing and why I am doing it.

This crit was helpful as, although there was a lot of people in my crit and not a lot of my peers gave their opinions, I still was able to get the opinions of my tutors. I also found that a lot of people were going for the obvious ways of doing this brief, and the tutors were looking for something more inventive, therefore it allowed me to see that I should be looking at doing something less obvious.