Friday, 30 November 2012

Printed Text and Reading Crit

Secondary Research;


Primary Research;


Direction;


Group Crit;
Our group had more people in it than he rest of the group, each of us had a different category;
  • Jasper - Spacial Awareness
  • Danielle - Packaging 
  • Mel - Signs 
  • Me - Branding and Identity 
  • Anna - Books 
  • Kirsty - Magazine/Editorial layouts 
  • Emily - Legibility and Readibilty
Each person collected a lot of research, everyone was happy with the amount of research that everyone had. We all received good feedback from our research, this enabled us to move onto the next brief with a large amount of research. Although Kirsty didn't show up to the crit, so we never saw any of her research, which was a bit annoying as she had Magazine Layouts, which was a big category in Printed Text and Reading. In the crit we got told that our next brief was How To...Make People Read More. We could work on our own, in small groups or as one large group within our group, so we all thought about it for a while, we discussed that it would be hard in a group as there were seven of us, although there was only six of us in the crit. We made a decision on that day that us six would work as a big group as we would be able to achieve more, as there are more of us, we thought that over the weekend we would all do some initial research so we have something to work with on the monday, and if Kirsty wanted to join us, she was more than welcome.

Friday, 23 November 2012

Module Evaluation



BA (Hons.) GRAPHIC DESIGN
LEVEL
04
 Module Code 
OUGD403               


 Module Title
DESIGN SKILLS






END OF MODULE SELF-EVALUATION

NAME

Daisy Sunshine Conway


1.  What skills have you developed through this module and how effectively do you think you have applied them?

One of the skills, which I have learnt throughout this module is, how to keep time management. By having shorter, week long briefs, I found that time management was essential as I have other tasks and assignments to do simultaneously with OUGD403. Therefore organising my time was curtail, and I think throughout this module I have increased this skill, as I was able to get my work in to an certain standard on time. Another skill, which has got better, is my ability to use digital methods such as illustrator. Having an illustrator workshop helped me, and from then I could apply this knowledge to my work to make it more effective, and as I learnt lots of short cuts and smarter ways in which to do things I found it took a lot less time, which helped me with keeping time management. Recognition of using different fonts and typefaces to connect to different audiences, and the difference it can make to a piece of design by changing the typeface, I applied this in my mail shot brief in message and delivery, as I realised I wasn’t connecting to the audience, and simply by changing the font, it then became clearer and appealing to my target audience.


2. What approaches to/methods of design production have you developed and how have they informed your design development process?

Throughout this module I have used and learnt many new methods of production such as monoprinting, lino printing, letterpress, screen printing, digital methods (illustrator) and hand rendering. Although I have only applied some of these methods to my briefs such as illustrator and hand rendering, I haven’t had much opportunity to use screen printing, although I would really like to. Digital productions have influence my design the most as this process is cleaner and very clear, it shows precision and accuracy, something which is a lot more difficult to do by hand. Therefore this process ultimately made my designs look better, for example in Alphabet Soup I found that my hand rendered letterforms of ‘pop’ weren’t as effective or as clean as the same letters which I produced for the illustrator brief, which shows the difference between the two methods, and shows my skills using them.

3. What strengths can you identify in your work and how have/will you capitalise on these?

The strengths which I have in my work could also been seen as a hindrance as I like perfection, for example in the message and delivery brief, whilst producing my mailshot double sided, I couldn’t settle with it being close to lined up, I had to produce it many time to get it perfect. This shows that in my work and designs I like to have things looking the best I can make them, so that it Is the most effective it can be. I think that I am getting stronger in using illustrator and more digital methods of producing work, which will only get even stronger. I will capitalise on this as it is a good skill to have, as it produces the cleanest and most accurate work, in my opinion.


4. What weaknesses can you identify in your work and how will you address these in the future?

One of the weaknesses I have is seeking approvement from my peers, even when I have chosen which idea or design I think is effective, I like to ask friends to see what their opinion is, and whether they think that idea would be most effective. I also think I could improve my hand crafting skills, as a lot of my work through this brief which has been hand rendered isn’t to the best quality, for example in the message and delivery brief my mailshots, at one point when I tried to stick them back to back, looked really badly crafter, not aesthetically pleasing and didn’t function well. Therefore in the future I will address trying to improve my crafting skills, so that they are at an acceptable level.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

I would do more research into different ideas, and don’t just stay with one of the first ideas which I like. This is because I think after I find an idea which I like, I should do development on that, where I should be doing more so that I can find the best idea possible, therefore in the future I will do more initial ideas.
I would take the audience into consideration more throughout the design process, rather than thinking  about whether I would like the design and connect with it, my target audience should be the priority. Although I am designing something, it doesn’t mean I necessarily have to like it, as long as it connects with my target audience, it will work effectively, and this is something I need to remember that I won’t always like what I have to design.
Next time I will use and experiment with more colours as most of the briefs in this module has had colours restrictions such as only black and white for the Alphabet Soup brief. This is something I had no choice in, but for next time I will find a minimal colour pallet which I enjoy to use.
I would also work on my crafting skills as in this module I found that it is not as accurate as it should be, this will help me in future briefs as when I next get a hand render brief I can make it more effective and aesthetically pleasing rather than the bare minimum quality.
Next time I will produce more quality development work, as it is sometimes hard for me to see what my idea was through my development, as even though I want to have more in quantity, I don’t want it to jeopardise the quality of my work, this will help to communicate where my ideas have come from better.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance




X
Punctuality




X
Motivation



X

Commitment




X
Quantity of work produced


X


Quality of work produced



X

Contribution to the group



X

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Sunday, 18 November 2012

Mail Shot Crit

 The crit;
Layout for crit.
Mail shot and envelope.
Mail shot.
In this crit we had to get into groups, lay out our work then swap tables. In our pairs we each assessed all four mailshots on the table. This was a helpful way to do a crit as on the crit sheets there was a box for recommendations. This is good as sometimes in crits, people leave unhelpful feedback by saying that they just 'don't like' something, so its not very constructive, therefore this was a better way of doing a crit.

Feedback sheets;

Crit sheet 1
Crit sheet 2
The general constructive feedback which I got from the crits was;
  • The envelopes were too small.
  • Mailing list isn't appropriate.
  • Well designed, but communicate message clearer.
  • Very formal.
  • Thicker stock, as its too flimsy.
  • Mailing list looks like a posh food menu.
  • Typeface not appropriate for audience.
  • Reconsider theatre theme.
  • Add creativity to the envelope.
  • Wax seal good but not appropriate.
 I already took the stock into consideration and it didn't work out, and this was the most effective way of producing it, although if I had more time, I would have experimented with even more stock choices. After getting back my feedback, I have found that the stock should definitely be changed and made thicker. Also my envelope needs more work doing on it, maybe adding some colour, and consider the wax seal.

The mailing list is clearly not appropriate for my audience, but the intention was to keep the typeface consistent. Although looking back now I can see that it doesn't work very well therefore I will add another typeface which suits body copy more, maybe look into what fonts magazine articles use. I would change the body copy in the mail shot and the mailing list, consider maybe the front of the envelope too. This will help effect the formality of my mailshot, so that it will appeal to my target audience.

Posters, Mail shots and Mailing list;

Group crit, everything together as a set.

Tuesday, 13 November 2012

What is Graphic Design for? Part 1 and 2

There are five different reason for Graphic Design, which are;
  1. Information and Way-finding
  2. Publishing and Editorial design
  3. Branding and Identity
  4. Product and Packaging
  5. Retail and Promotion
How to categorize each element;
  • Genres
  • Content
  • Audiences
  • Sectors
  • Functions
  • Format

Information and Way-finding;
  • Structure
  • Data and information
  • Visual graphic design for example info-graphics
  • Complex information
  • Making visual instructions
  • Signage, road signs, signs in industrial building, formal and non formal
Publishing and Editorial;
  • Publishing (ongoing body of information)
  • Consider how to work with type and image
  • Ebook, E magazine, double page spreads, content, type, image, format, text and grid
  • General magazine catagories: fashion, music, lifestyle, health and beauty, current affairs, photography, technology, the arts, food and cooking, the home...
  • Publishing - fiction, non fiction, travel, biographies, manuals, children's books, education, reference, languages...
  • How to work type and image, make it look good and interesting
  • Making things visually engaging in general publications
  • Annual reports - catalogues (commercial) (event), brochures, instructional, public sector
  • Finding a way to combine different types of publications
Branding and Identity;
  • Perceived as an emotional corporate images as a whole
  • Identity
  • Visual aspect that forms and overall brand
  • Working with logos
  • Making sure everything is recognizable - creating a popular brand
  • Logo - identifies a business in its simplest form
Product and Packaging;
  • T-shirts, mugs, calenders(huge market), birthday cards, wrapping paper, gift tags, stationary
  • Not all message and concept, the concept often can just be the products
  • Packaging - colour, type, form
  • Look at the relationship between the high end and the budget
  • Buy a product because of the packaging
  • Product carries identity, packaging carries identity, packaging is protecting the product
  • Think about who is using and consuming it
Retail and Promotion;
  • Everything including in the purchasing process - tags, carrier bags ect, - everything has been designed
  • Tags, bags, signage, everything included
  • Spacial qualities of detail, make sure that it works in 3D to be effective
  • Looking at scale, working big or small like a logo

Sunday, 11 November 2012

Poster Crit

Final three posters.
The crit;
During this crit, we all had to sit on a table and critique other peoples posters. It was anonymous so that no-one could find out who did theirs, so that you can be really honest without feeling bad. We all had to crit 3 different peoples work, then leave the room whilst the other group came to crit our posters.

This process was good and allowed you to be honest as its anonymous. You could also look at everyone's work, not just a small group, so you could see everyone's ideas and designs.

My crit sheets;
Crit sheet 1.
Crit sheet 2.
Crit sheet 3.
What I took from these crits were that my colours work really well and so does the simplicity of my posters, although that they were also maybe too simple. They said that maybe I should add some more text to the type only poster, just to add some context, but still keep it quite simple.

As a group we found that the image only was the hardest to produce, and also the hardest to understand what the message is, without type its difficult to show the exact message, although with the other posters its very clear why the image is what it is. This crit was very useful as I will be able to develop and change things which I thought were clear, but others didn't, so I can work on the issues which have been brought up.

Monday, 5 November 2012

Research Crit

In my research and delivery crit I showed my initial research, which was a large range of things about my newspaper article.

My article
I used this article because I thought that it would be lighter, as in my crit I found that many people were doing quite serious issues. I found that many people in my crit are doing really interesting subjects, most of which I knew nothing about, so learned a lot from it. The crit was very useful for me as it showed me that I should use this idea and also showed me that I can take it a lot further than just looking into the relationships of each couple, and finding all the cheating allegations made by the media. I could look into why the couples get back together, as a lot of them do it for PR stunts. So to move forward with this I will focus more on gossip columns, and seeing the alterior motives for the couple getting back together.

Wednesday, 24 October 2012

What is visual literacy?

Studio brief 1; What is visual literacy?

The visual literacy; White paper, the language of graphic deisng
Visual literacy
-The ability to construct meaning from visual images and type
-Interpreting images of the present, past and a range of cultures
-Producing images that effectively communicate a message to an audience

Visual communication...
...is a process of sending and receiving messages.
...based on a level of shared understanding of signs, symbols, gestures and objects.
...is affected by audience, context, media and method distribution.

All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.

Semiotics;
-Sign
-Symbol
-Signifier

Apple logo;
-Symbolizes an apple (Symbol)
-A sign for apple mac computers (Sign)
-Signifies quality, creativity, lifestyle and independence (Signifier)

Key elements;
Visual language in Graphic Design

-Frame
-Format
-Figure/Form
-Ground
-Composition
-Visual dynamics

-Type
-Image
-Colour
-Layout
-Legibility
-Readability

Sunday, 21 October 2012

Question 5 Are all images linked to their site?

Question 4 Has all work been blogged?

Question 3 Are posts in the right place?

Question 2 Is there annotation on each post, or just random images?

Question 1 Is the content of each post clearly labeled?

What is higher education?

Teach-verb(past and past part taught);
-to imart knowledge or instruct in how to do something, especially in schools
-give instruction in a subject or skill
-cause to learn by example or experience
-advocate as a practice or principle

Educate-to draw out/extract;
-development

Learning;
-acquiring new knowledge - behaviours - skills - values- preferences or understanding, and may involve synthesizing different types of information.
-may occur as part of education, personal development or training. It may be goal-orientated and may be aided by motivation.
-may occur consciously or without conscious awareness.
  • formal learning
  • informal learning
  • non-formal learning

Informal;
Occurs through the experience of day-to-day situations. It is learning from life, during a meal, friends, play, exploring, travel etc.

Formal;
Is learning that takes place within a tutor - student relationship, such as in a uni/college/school system.

Non-formal;
Organized learning outside the formal learning system, times or structures.

What is feedback?
-Information given in response to a product performance activity etc, used as a basis for improvement.
-The modification or control of a process or system by its results or effects.

Formative and summative feedback
Summative assessment/feedback;
-Refers to the assessment of an individuals learning and summarizes the development of a learner at a specified point in time. After a period of work e.g. at the end of a module.
-Aims to summarize learning up to a specific point in time. Identify strengths and areas for improvement.
 Formative assessment/feedback;
-Is more valuable for day-to-day teaching because it allows us to adapt the teaching to meet your needs.
-Helps us to monitor your progress and to modify the sessions accordingly.
-Helps you to monitor your own progress as you get feedback from your peers and tutors. - find opportunity to revise and refine.

Studio based;
One-to-one feedback
-Discussing project work - individual feedback

Progress surgeries;
-Verbal and written
-Posistive and negative feedback - and to understand it
-Guidence to improve the quality of work to improve grades

Progress tutorials;
-Verbal and written
-Looking at overall personal achievement
-Areas for personal development
-Clear action planning and time management
-Any issues

Studio Based;
-Verbal
-Non-formal and informal - through group/tutor/peer feedback, evaluate each others work.

Peer or group feedback;
-Verbal
-Critique (group feedback and teaching)
-Reflect industry practice - "the pitch"

Concept crits;
-give you the opportunity to present your initial thoughts, ideas, and responses, to a studio brief. This session will offer you a chance to get some important early feedback to your design directions, decisions and proposal from a group or colleagues.

Progress crits;
-give opportunity to present your on going design development and progress made to a group of your colleagues.

Final crits;
Timetabled shortly before submission of work for formal summative assessment. Peer led, gives last chance to look at progression through the final idea, will people understand it.

General preparation for crits;
All design sheets, mock ups and tests, bring everything available in some formal. Design Practice and Design Context blogs need to be up-to-date by this crit, to give you the appropriate feedback.

Weaknesses of feedback;
-Students don't always understand
-Students could become disinterested
-Students feel like you failing and don't know why
-Feedback can be percieved as personal
-Feedback can be over academic and feel formulaic

Asking questions...
...doesn't mean you don't know it means you want to know
...creates a space in which leaving can happen
...is an essential part of the education process

"Good teaching makes you ask questions. Bad teaching gives you all the answers."

Things I want feedback on?
-Use of blog - context - tagging - organization - quality - text - images - quantity
-Assessment criteria (are we passing)
-Time management and project management
-Academic/writing skills
-Critical evaluation
-Quality of work
-Design decisions
-Understanding of design principles
-Individual improvement
-Appropriateness of responses

My blog groups 10 questions;
  1. Is there evidence of successful time management? - times/dates of posts in relation to when they were set.
  2. Is the content of each post clearly labeled in each title? - check ppp, context, practice blogs
  3. Is there annotation on each post or just random images? - check ppp, context, practice blogs
  4. Are posts in the right place? - check everything is in the correct blog
  5. Has all work been blogged? - looking at all the briefs
  6. Are the design decisions thorough and evident? - read through work
  7. Is the writing academic or very informal? - check this by use of vocabulary
  8. Are all images linked to their site? - look at images
  9. Are all posts labelled/tagged (orange linked)? - check all the posts
  10. Are all blog's linked to the homepage? - visit the homepage
The questions which I want answering from my blog group are questions; 2, 3, 4, 5, 8

Alphabet Adam crit 2

My typeface
My crit for Alphabet Adam went really well, when presenting what I'd done, I went up with my partner Adam and we both explained why we did what we did, and the decisions we made which lead us to choose that typeface and letter form. I found that Adam agreed with my concept and understood why I chose what I chose. The feedback I received from my crit was mostly positive, it was clear that my letter forms worked larger and smaller, and when I got asked the question which letter was the most difficult I said 'g'. This then brought attention to the fact that the 'g' is a lot more complicated than the rest of the letters. I agreed with this feedback and was suggested to try some more simple versions of the 'g' to make them all have the same simplicity about them.

I took a lot away from this crit, I have decided to change my 'g' and do some other suggestions and examples of what it could be, and make it more simple, but still keep it looking like its original letter form. I also decided to do more development and experiment with making a letter form even bigger to see if it works on an even larger scale. I also thought that I would try using some numbers and capital letters to see if it would work as an actual typeface, in all the different areas, so this is something I will work on to improve my design.

Sunday, 14 October 2012

Alphabet Adam crit 1

My Alphabet Adam crit was half way through my brief, this is so that I can collect information, opinions and ideas from my peers and tutors. This crit really helped me develop my work, as I was focusing too much on my partner and what they would think of my typeface. I had a lot of research, but only a few pages of ideas or letter forms, this was because I was focusing mostly on my typeface being exactly like my partner.

The things I took away from my crit were;

  • To think less about what my partner thinks about my typeface, and more about my first impressions of my partner, so that I can develop the ideas I had from the start of the brief, rather than trying to find out more information.
  • To focus more on one or two elements of my partners personality, likes and dislikes, rather than trying to create a typeface which is too complicated and cluttered with lots of elements in it.
  • To experiment more with my ideas visually, by sketching them out, or noting them down, so that I have lots to compare with.

This crit helped me a lot, as I can now move on with a clearer idea of what I am going to do for my typeface.

What is Graphic Design Part 2

What Is Graphic Design?

After looking at everyone in our groups chosen designs and designers we all recorded the function, context, tone of voice, message/idea/concept and intended scale/place of delivery of each design. A piece of design must include some of these elements, even if they might not be very clear. Here are some of the answers we found for our designs, and are the elements you should be looking for in design.

Function;
  • Create awearness
  • Inform
  • Advertise
  • Packaging
  • Branding
  • Series/Set
  • Creative Type
  • Illustrate
  • Thought provoking
  • Make people laugh
  • Decoration
  • Easthetic
  • Promotion
  • Reflection
  • Representation
  • Grabs attention
  • Capture moments/feelings
Design Context;
  • Fiction
  • Advertising
  • Non-fiction
  • Informal design
  • Branding
  • Editorial
  • Infographics
  • Typographic
  • Packaging
  • Installation
  • Printed media
  • Illustration
  • Audience participartion
  • Visual impact
  • Representation
  • Shapes
  • Composition
 Tone of Voice;
  • Playful
  • Informative with humour
  • Serious
  • Emmotive
  • Quirky/Commical
  • Light-hearted
  • Mature
  • Contempry
  • Informal
  • Laid back
  • Formal
  • Thought-provoking
  • Fun
  • Scientific
  • Atmospheric
  • Intellegant
Message;
  • To inform
  • Graphic design humour
  • Clever
  • Use of type
  • Speaks for itself
  • To communicate
  • Factual
  • Temporary adoration
  • Identification
  • Energy
  • Saftey
 Intended Scale;
  • Magazine advert
  • Exhibition piece
  • Web
  • Leaflet
  • Poster
  • Product
  • Shop-Cafe-Resturant
  • Decoration in house
  • Gallery
  • Various scales
  • Vinal/CD covers
  • Logo
  • Bill boards
  • Screen print
  • Slide show



Monday, 8 October 2012

Pop Crit

We started with our 10 letter forms, explained them to our group, why we used what we used briefly. Then as a group we had to select only 5 of each 10, the ones we thought portrayed our word the best. Here are my chosen 5;


We then arranged them on the wall with our word next to them.


This was to allow a different group to remove one letter at a time, until they found their top 5 letters which portray the word they had accurately.
As a group we also had to remove other peoples letters from their wall, which was a hard process as it feels as if you are degrading other peoples work. But it was a good way to find out the opinions of others in my group, it also allowed me to see how they work and what they like and dislike. The crit was a good way discuss the work without feeling to attached to it, as we didn't know who's letter forms where who's.
My letters did not make it to the final 5, this is because they didn't portray the word 'pop' appropriately or clearly. This is something I will take into consideration in the next brief, and learn from this.

What is Graphic Design? Part 1

What is Graphic Design?

Individually each member of our group found 10 peices of design which we liked and explained to each other why we had chosen them. Whilst we wrote down key elements and reasons why each person chose the designs they did.


We then, as a group, found the main reasons for choosing each piece of design;

  • Creative use of type
  • Visual quality
  • Tone of Voice (quirky, humour, whit)
  • Detail
  • Simplicity/Minimal
  • Meanings/Messages
  • Interactive audience engagement
  • Style/Aesthetic
  • Media and Production
  • Form and Format
  • Personal Interest
  • Word Play/Language
  • Structure and Layout

I have chosen five of these reasons and found 6 examples for each.

Creative use of type;

Martina Carpelan - Bed Sheets; http://www.martinacarpelan.com/index.php?/projects/rise-and-sigh/


Martina Carelan has taken type and transferred it into bedsheets to imprint onto the skin, which is a very clever and creative use of type.


Ilic-Type in Motion; Type In Motion-Matt Woodman


Ilic turned typography into characters as basketball players, which is a creative thing to do with type, it had brought into life.


Jeff Rogers-The United States of Design; http://serialthriller.com/post/31894424286/betype-the-united-states-of-design


Using different sized pins to create the effect that the letters are being manipulated to form these words, which is creative use of typography.


AGI-Truth; http://serialthriller.com/post/29968310820/the-birds


This type design is clever as it looks as if the word is melting, or slowly sliding into water. It is 3D which gives the effect that it is actually sinking.


Jorrit Van Rijt-Creative Type; http://www.behance.net/gallery/CREATIVE-TYPE_illustrative-typography/5119269


Jorrit Van Rajt made Creative type very illustrative and detailed. looking up close you can see how much time and effort went into making this creative type.


The Birds; http://serialthriller.com/post/29968310820/the-birds

The Birds is creative and clever type, as the words themselves are made from birds gathered to birds flying away, which is very effective.

Simplicity/Minimal;

Noma Bar-Banged up; Noma Bar-Negative Space


Noma Bar in Banged up uses just two colors, and small amounts of detail through negative space that shows a lot to communicate his message.

Peyton and Byrne packaging; http://www.thedieline.com/blog/2008/12/15/peyton-and-byrne.html


This packaging was created for cakes and bun therefore its light, and the simplicity is why the packaging is so effective and the colors complement each other very well.

Laura Gonzalez Palcious - Camera Collection; http://trendland.com/the-camera-collection/


Laura Gonzalez Palcous’s designs of pixelated camera collection are very simple colors and shapes, which is why the design is so good.

Crispin Finn and Ditto Press; Creative Review-Oct 2012 edition


Crispin Finn and Ditto press created these prints which are very minimal and simlpe but is very effective at the same time, using colors which work well together and attract attention to the design.

55 Hi’s-Awesome Awesomeness; http://serialthriller.com/post/32204292285/betype-awesome-awesomeness-by-55-his


Awesome Awesomeness is very simple and minialistic, it is a has been printed with two colors, and then there is the color mix of the overlap. It has got a very retro look about it and is very well designed.

Design is how it works; http://pinterest.com/pin/28780885089450883/


This piece of design is plain simple and to the point, and that is why it works so well.

Meanings /Messages;

Noma Bar-The Bionic Olympics; Noma Bar-Negative Space


Noma Bar uses limited colors and negative space to show meaningful messages and create awearness.

Buckle Up, Stay Alive; http://adsoftheworld.com/media/print/quebec_automobile_insurance_society_seatbelts_black


This is a serious issue, and ‘Buckle Up, Stay Alive’ is a really clever way of showing people to wear their seat belt and it will save their life. Its clever because its hiding the death date with a seat belt to show it will save your life. It works really well because its so simple, there are no words yet sends a really good message.


American Disablility Assosiation-Advert; http://pinterest.com/pin/83246293081777726/


This advert is showing that some people struggle with things that most people take advantage of. It is creating awareness, and sharing the message that people can help.

Unicef-Socks; http://adsoftheworld.com/media/print/unicef_socks


Unicef are visually communicating child abuse, a very serious issue, but in a way so that people look at it find it interesting, and they make it clever, whilst also creating aweareness.

Think Pink; http://www.behance.net/gallery/Advertising-Breast-Cancer-Mastectomy/495143


Think Pink adds a humourous advert to get peoples attention, and makes them aweare of the more serious issue, and its sending a message through humour.

Alcoholics Annonymous-Boys; http://adsoftheworld.com/media/print/alcoholics_anonymous_boy





This piece of design is to communicate the massage of alcoholics and how they can be dangerous to others. Its been done in this way to make people think, as they might not be aweare of what the alcoholic is doing behind closed doors.


Tone of voice (humourous, quirky, whit);

Noma Bar-Does size matter? Noma Bar-Negative Space


This article is very humourous, whitty and very well designed, keeping it minimal allows the message to stand out more, it is also a very well known and common question.

Michael Feldman-Type in Motion; Type In Motion-Matt Woolman


Michael Feldman created a humourous animation which brings type to life.

John Morse - Curbside Haiku; http://blur-designs.com/blog/curbside-haikus-the-23rd-alternative-advent-calendar/


Taking a serious issue and making it into a humourous design is what John Morse has done, this is so
that the issue will stay in your head more, and it lightens it up but makes you think about it and remember it at the same time.

Neue Clothing; http://pinterest.com/pin/28780885089633260/


This is a pun as it is called scratch, and it looks like it has been scratched in. It also looks a bit quirky and poppy even in black and cream.

You Smell Soap; http://serialthriller.com/post/25082200694/you-smell-soap


You smell soap is humourous because its suggesting that this soap is needed, its a funny way to advertise a product, by getting the audience involved.

Wurst-Valentines Day; http://adsoftheworld.com/media/print/wurst_valentines_day


This is funny in a crude way, but still it is a humourous.

Media and Production;

Anthony Burril-Prints; http://www.creativereview.co.uk/cr-blog/2010/october/new-anthony-burrill-print-oil-water-dont-mix


Anthony Burril uses different medias and materials to get different effects with his work, so as oil and water.

Trident article; Creative Review-October 2012 edition


Found this article interesting, as it looks to be a photograph of a scene made with some sort of platersine. Or maybe an animation created on computer software.

Caroline Pratt - print; http://www.notestoafurtherexcuse.com/2012/09/prints-by-caroline-pratt.html

Caroline Pratt creates these designs from print screening, it is a very good way of producing work, also the colors which she has used make the design very effective.

Creative Review-Oct 2012 edition-Article


 This article works really well as a photograph, its simple and effective.

Denis Carrier - Studiofolk; http://grainedit.com/2011/07/26/studiofolk-%E2%80%94-denis-carrier/


This has been designed and made on illustrator which is another material and media that could be used, whats good about this deign is that everything is just simple colors and shapes put together to make it look detailed, when really its quite simple.


Evolution of type; http://serialthriller.com/post/31739889402/evolution-of-type


I couldn’t find the designers name for ‘Evolution of type’, but it works really well as a typeface, its a
good design and it is made from rocks, or even could be plasters of Paris, and has been molded, either
way this is a very creative media to use, and it works really well.

Sunday, 7 October 2012

How To...Self Evaluation

How To...Self Evaluation

What role(s) did you take in the group?
The roles I took on were doing the research of the competitors products and the information about what our product was and how it worked. I also did the net for the packing on illustrator and helped with the design, and power point.

How well do you think you performed in the role(s)?
I performed my role well as we all had things to do and a time limit to do it in, and I got my tasks done. I think as a group we all performed really well in each of our roles, we had good time management, so everything got done on time.

How well do you think you worked as a group?
As a group we worked really well, we all got on and there was no falling out. When choosing what designs to use for the product and the final ideas, we all agreed on what we should use and which design would work best for our product.

What were the positives of working in a group?
People work in different ways, therefore there will be lots of different ideas and suggestions for the task. Also as there are more people, as a group you are able to get more things done at once. There are people to bounce off, and can give you critical evaluation, and check things with your group to see if there is any corrections needed.

What were the negatives of working in a group?
The negatives of working in a group is that because everyone is different, everyone has different opinions and ways of working. Also if you are a quiet person it is hard to get you input into the project because there will be lots of big voices taking the lead. In a group it is also difficult to organize times for everyone to get together and meet up to discuss the project.

What will you do differently next time?
Next time I would get to know my group before we started trying to think of ideas, so that I could find out there strengths and weaknesses. Also I would do more brainstorming to get more ideas before just going with first good idea we come up with.

Where could you have improved your resolution?
We could have done a bit more research into our target market and the competitors products, to find the gap in the market. Also we could have done more research in the start of the project to find out what our peers thought, rather than just the ideas which we liked.

What are the strengths of your presentation?
Our strengths of the presentation was that we all got on as a group which came across in the presentation, so that it really flowed. We all contributed in the presentation, and we all spoke confidently to make the audience aweare that we had confidence in our product.