Wednesday, 24 October 2012

What is visual literacy?

Studio brief 1; What is visual literacy?

The visual literacy; White paper, the language of graphic deisng
Visual literacy
-The ability to construct meaning from visual images and type
-Interpreting images of the present, past and a range of cultures
-Producing images that effectively communicate a message to an audience

Visual communication... a process of sending and receiving messages.
...based on a level of shared understanding of signs, symbols, gestures and objects. affected by audience, context, media and method distribution.

All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.


Apple logo;
-Symbolizes an apple (Symbol)
-A sign for apple mac computers (Sign)
-Signifies quality, creativity, lifestyle and independence (Signifier)

Key elements;
Visual language in Graphic Design

-Visual dynamics


Sunday, 21 October 2012

Question 5 Are all images linked to their site?

Question 4 Has all work been blogged?

Question 3 Are posts in the right place?

Question 2 Is there annotation on each post, or just random images?

Question 1 Is the content of each post clearly labeled?

What is higher education?

Teach-verb(past and past part taught);
-to imart knowledge or instruct in how to do something, especially in schools
-give instruction in a subject or skill
-cause to learn by example or experience
-advocate as a practice or principle

Educate-to draw out/extract;

-acquiring new knowledge - behaviours - skills - values- preferences or understanding, and may involve synthesizing different types of information.
-may occur as part of education, personal development or training. It may be goal-orientated and may be aided by motivation.
-may occur consciously or without conscious awareness.
  • formal learning
  • informal learning
  • non-formal learning

Occurs through the experience of day-to-day situations. It is learning from life, during a meal, friends, play, exploring, travel etc.

Is learning that takes place within a tutor - student relationship, such as in a uni/college/school system.

Organized learning outside the formal learning system, times or structures.

What is feedback?
-Information given in response to a product performance activity etc, used as a basis for improvement.
-The modification or control of a process or system by its results or effects.

Formative and summative feedback
Summative assessment/feedback;
-Refers to the assessment of an individuals learning and summarizes the development of a learner at a specified point in time. After a period of work e.g. at the end of a module.
-Aims to summarize learning up to a specific point in time. Identify strengths and areas for improvement.
 Formative assessment/feedback;
-Is more valuable for day-to-day teaching because it allows us to adapt the teaching to meet your needs.
-Helps us to monitor your progress and to modify the sessions accordingly.
-Helps you to monitor your own progress as you get feedback from your peers and tutors. - find opportunity to revise and refine.

Studio based;
One-to-one feedback
-Discussing project work - individual feedback

Progress surgeries;
-Verbal and written
-Posistive and negative feedback - and to understand it
-Guidence to improve the quality of work to improve grades

Progress tutorials;
-Verbal and written
-Looking at overall personal achievement
-Areas for personal development
-Clear action planning and time management
-Any issues

Studio Based;
-Non-formal and informal - through group/tutor/peer feedback, evaluate each others work.

Peer or group feedback;
-Critique (group feedback and teaching)
-Reflect industry practice - "the pitch"

Concept crits;
-give you the opportunity to present your initial thoughts, ideas, and responses, to a studio brief. This session will offer you a chance to get some important early feedback to your design directions, decisions and proposal from a group or colleagues.

Progress crits;
-give opportunity to present your on going design development and progress made to a group of your colleagues.

Final crits;
Timetabled shortly before submission of work for formal summative assessment. Peer led, gives last chance to look at progression through the final idea, will people understand it.

General preparation for crits;
All design sheets, mock ups and tests, bring everything available in some formal. Design Practice and Design Context blogs need to be up-to-date by this crit, to give you the appropriate feedback.

Weaknesses of feedback;
-Students don't always understand
-Students could become disinterested
-Students feel like you failing and don't know why
-Feedback can be percieved as personal
-Feedback can be over academic and feel formulaic

Asking questions...
...doesn't mean you don't know it means you want to know
...creates a space in which leaving can happen an essential part of the education process

"Good teaching makes you ask questions. Bad teaching gives you all the answers."

Things I want feedback on?
-Use of blog - context - tagging - organization - quality - text - images - quantity
-Assessment criteria (are we passing)
-Time management and project management
-Academic/writing skills
-Critical evaluation
-Quality of work
-Design decisions
-Understanding of design principles
-Individual improvement
-Appropriateness of responses

My blog groups 10 questions;
  1. Is there evidence of successful time management? - times/dates of posts in relation to when they were set.
  2. Is the content of each post clearly labeled in each title? - check ppp, context, practice blogs
  3. Is there annotation on each post or just random images? - check ppp, context, practice blogs
  4. Are posts in the right place? - check everything is in the correct blog
  5. Has all work been blogged? - looking at all the briefs
  6. Are the design decisions thorough and evident? - read through work
  7. Is the writing academic or very informal? - check this by use of vocabulary
  8. Are all images linked to their site? - look at images
  9. Are all posts labelled/tagged (orange linked)? - check all the posts
  10. Are all blog's linked to the homepage? - visit the homepage
The questions which I want answering from my blog group are questions; 2, 3, 4, 5, 8

Alphabet Adam crit 2

My typeface
My crit for Alphabet Adam went really well, when presenting what I'd done, I went up with my partner Adam and we both explained why we did what we did, and the decisions we made which lead us to choose that typeface and letter form. I found that Adam agreed with my concept and understood why I chose what I chose. The feedback I received from my crit was mostly positive, it was clear that my letter forms worked larger and smaller, and when I got asked the question which letter was the most difficult I said 'g'. This then brought attention to the fact that the 'g' is a lot more complicated than the rest of the letters. I agreed with this feedback and was suggested to try some more simple versions of the 'g' to make them all have the same simplicity about them.

I took a lot away from this crit, I have decided to change my 'g' and do some other suggestions and examples of what it could be, and make it more simple, but still keep it looking like its original letter form. I also decided to do more development and experiment with making a letter form even bigger to see if it works on an even larger scale. I also thought that I would try using some numbers and capital letters to see if it would work as an actual typeface, in all the different areas, so this is something I will work on to improve my design.

Sunday, 14 October 2012

Alphabet Adam crit 1

My Alphabet Adam crit was half way through my brief, this is so that I can collect information, opinions and ideas from my peers and tutors. This crit really helped me develop my work, as I was focusing too much on my partner and what they would think of my typeface. I had a lot of research, but only a few pages of ideas or letter forms, this was because I was focusing mostly on my typeface being exactly like my partner.

The things I took away from my crit were;

  • To think less about what my partner thinks about my typeface, and more about my first impressions of my partner, so that I can develop the ideas I had from the start of the brief, rather than trying to find out more information.
  • To focus more on one or two elements of my partners personality, likes and dislikes, rather than trying to create a typeface which is too complicated and cluttered with lots of elements in it.
  • To experiment more with my ideas visually, by sketching them out, or noting them down, so that I have lots to compare with.

This crit helped me a lot, as I can now move on with a clearer idea of what I am going to do for my typeface.

What is Graphic Design Part 2

What Is Graphic Design?

After looking at everyone in our groups chosen designs and designers we all recorded the function, context, tone of voice, message/idea/concept and intended scale/place of delivery of each design. A piece of design must include some of these elements, even if they might not be very clear. Here are some of the answers we found for our designs, and are the elements you should be looking for in design.

  • Create awearness
  • Inform
  • Advertise
  • Packaging
  • Branding
  • Series/Set
  • Creative Type
  • Illustrate
  • Thought provoking
  • Make people laugh
  • Decoration
  • Easthetic
  • Promotion
  • Reflection
  • Representation
  • Grabs attention
  • Capture moments/feelings
Design Context;
  • Fiction
  • Advertising
  • Non-fiction
  • Informal design
  • Branding
  • Editorial
  • Infographics
  • Typographic
  • Packaging
  • Installation
  • Printed media
  • Illustration
  • Audience participartion
  • Visual impact
  • Representation
  • Shapes
  • Composition
 Tone of Voice;
  • Playful
  • Informative with humour
  • Serious
  • Emmotive
  • Quirky/Commical
  • Light-hearted
  • Mature
  • Contempry
  • Informal
  • Laid back
  • Formal
  • Thought-provoking
  • Fun
  • Scientific
  • Atmospheric
  • Intellegant
  • To inform
  • Graphic design humour
  • Clever
  • Use of type
  • Speaks for itself
  • To communicate
  • Factual
  • Temporary adoration
  • Identification
  • Energy
  • Saftey
 Intended Scale;
  • Magazine advert
  • Exhibition piece
  • Web
  • Leaflet
  • Poster
  • Product
  • Shop-Cafe-Resturant
  • Decoration in house
  • Gallery
  • Various scales
  • Vinal/CD covers
  • Logo
  • Bill boards
  • Screen print
  • Slide show

Monday, 8 October 2012

Pop Crit

We started with our 10 letter forms, explained them to our group, why we used what we used briefly. Then as a group we had to select only 5 of each 10, the ones we thought portrayed our word the best. Here are my chosen 5;

We then arranged them on the wall with our word next to them.

This was to allow a different group to remove one letter at a time, until they found their top 5 letters which portray the word they had accurately.
As a group we also had to remove other peoples letters from their wall, which was a hard process as it feels as if you are degrading other peoples work. But it was a good way to find out the opinions of others in my group, it also allowed me to see how they work and what they like and dislike. The crit was a good way discuss the work without feeling to attached to it, as we didn't know who's letter forms where who's.
My letters did not make it to the final 5, this is because they didn't portray the word 'pop' appropriately or clearly. This is something I will take into consideration in the next brief, and learn from this.

What is Graphic Design? Part 1

What is Graphic Design?

Individually each member of our group found 10 peices of design which we liked and explained to each other why we had chosen them. Whilst we wrote down key elements and reasons why each person chose the designs they did.

We then, as a group, found the main reasons for choosing each piece of design;

  • Creative use of type
  • Visual quality
  • Tone of Voice (quirky, humour, whit)
  • Detail
  • Simplicity/Minimal
  • Meanings/Messages
  • Interactive audience engagement
  • Style/Aesthetic
  • Media and Production
  • Form and Format
  • Personal Interest
  • Word Play/Language
  • Structure and Layout

I have chosen five of these reasons and found 6 examples for each.

Creative use of type;

Martina Carpelan - Bed Sheets;

Martina Carelan has taken type and transferred it into bedsheets to imprint onto the skin, which is a very clever and creative use of type.

Ilic-Type in Motion; Type In Motion-Matt Woodman

Ilic turned typography into characters as basketball players, which is a creative thing to do with type, it had brought into life.

Jeff Rogers-The United States of Design;

Using different sized pins to create the effect that the letters are being manipulated to form these words, which is creative use of typography.


This type design is clever as it looks as if the word is melting, or slowly sliding into water. It is 3D which gives the effect that it is actually sinking.

Jorrit Van Rijt-Creative Type;

Jorrit Van Rajt made Creative type very illustrative and detailed. looking up close you can see how much time and effort went into making this creative type.

The Birds;

The Birds is creative and clever type, as the words themselves are made from birds gathered to birds flying away, which is very effective.


Noma Bar-Banged up; Noma Bar-Negative Space

Noma Bar in Banged up uses just two colors, and small amounts of detail through negative space that shows a lot to communicate his message.

Peyton and Byrne packaging;

This packaging was created for cakes and bun therefore its light, and the simplicity is why the packaging is so effective and the colors complement each other very well.

Laura Gonzalez Palcious - Camera Collection;

Laura Gonzalez Palcous’s designs of pixelated camera collection are very simple colors and shapes, which is why the design is so good.

Crispin Finn and Ditto Press; Creative Review-Oct 2012 edition

Crispin Finn and Ditto press created these prints which are very minimal and simlpe but is very effective at the same time, using colors which work well together and attract attention to the design.

55 Hi’s-Awesome Awesomeness;

Awesome Awesomeness is very simple and minialistic, it is a has been printed with two colors, and then there is the color mix of the overlap. It has got a very retro look about it and is very well designed.

Design is how it works;

This piece of design is plain simple and to the point, and that is why it works so well.

Meanings /Messages;

Noma Bar-The Bionic Olympics; Noma Bar-Negative Space

Noma Bar uses limited colors and negative space to show meaningful messages and create awearness.

Buckle Up, Stay Alive;

This is a serious issue, and ‘Buckle Up, Stay Alive’ is a really clever way of showing people to wear their seat belt and it will save their life. Its clever because its hiding the death date with a seat belt to show it will save your life. It works really well because its so simple, there are no words yet sends a really good message.

American Disablility Assosiation-Advert;

This advert is showing that some people struggle with things that most people take advantage of. It is creating awareness, and sharing the message that people can help.


Unicef are visually communicating child abuse, a very serious issue, but in a way so that people look at it find it interesting, and they make it clever, whilst also creating aweareness.

Think Pink;

Think Pink adds a humourous advert to get peoples attention, and makes them aweare of the more serious issue, and its sending a message through humour.

Alcoholics Annonymous-Boys;

This piece of design is to communicate the massage of alcoholics and how they can be dangerous to others. Its been done in this way to make people think, as they might not be aweare of what the alcoholic is doing behind closed doors.

Tone of voice (humourous, quirky, whit);

Noma Bar-Does size matter? Noma Bar-Negative Space

This article is very humourous, whitty and very well designed, keeping it minimal allows the message to stand out more, it is also a very well known and common question.

Michael Feldman-Type in Motion; Type In Motion-Matt Woolman

Michael Feldman created a humourous animation which brings type to life.

John Morse - Curbside Haiku;

Taking a serious issue and making it into a humourous design is what John Morse has done, this is so
that the issue will stay in your head more, and it lightens it up but makes you think about it and remember it at the same time.

Neue Clothing;

This is a pun as it is called scratch, and it looks like it has been scratched in. It also looks a bit quirky and poppy even in black and cream.

You Smell Soap;

You smell soap is humourous because its suggesting that this soap is needed, its a funny way to advertise a product, by getting the audience involved.

Wurst-Valentines Day;

This is funny in a crude way, but still it is a humourous.

Media and Production;

Anthony Burril-Prints;

Anthony Burril uses different medias and materials to get different effects with his work, so as oil and water.

Trident article; Creative Review-October 2012 edition

Found this article interesting, as it looks to be a photograph of a scene made with some sort of platersine. Or maybe an animation created on computer software.

Caroline Pratt - print;

Caroline Pratt creates these designs from print screening, it is a very good way of producing work, also the colors which she has used make the design very effective.

Creative Review-Oct 2012 edition-Article

 This article works really well as a photograph, its simple and effective.

Denis Carrier - Studiofolk;

This has been designed and made on illustrator which is another material and media that could be used, whats good about this deign is that everything is just simple colors and shapes put together to make it look detailed, when really its quite simple.

Evolution of type;

I couldn’t find the designers name for ‘Evolution of type’, but it works really well as a typeface, its a
good design and it is made from rocks, or even could be plasters of Paris, and has been molded, either
way this is a very creative media to use, and it works really well.

Sunday, 7 October 2012

How To...Self Evaluation

How To...Self Evaluation

What role(s) did you take in the group?
The roles I took on were doing the research of the competitors products and the information about what our product was and how it worked. I also did the net for the packing on illustrator and helped with the design, and power point.

How well do you think you performed in the role(s)?
I performed my role well as we all had things to do and a time limit to do it in, and I got my tasks done. I think as a group we all performed really well in each of our roles, we had good time management, so everything got done on time.

How well do you think you worked as a group?
As a group we worked really well, we all got on and there was no falling out. When choosing what designs to use for the product and the final ideas, we all agreed on what we should use and which design would work best for our product.

What were the positives of working in a group?
People work in different ways, therefore there will be lots of different ideas and suggestions for the task. Also as there are more people, as a group you are able to get more things done at once. There are people to bounce off, and can give you critical evaluation, and check things with your group to see if there is any corrections needed.

What were the negatives of working in a group?
The negatives of working in a group is that because everyone is different, everyone has different opinions and ways of working. Also if you are a quiet person it is hard to get you input into the project because there will be lots of big voices taking the lead. In a group it is also difficult to organize times for everyone to get together and meet up to discuss the project.

What will you do differently next time?
Next time I would get to know my group before we started trying to think of ideas, so that I could find out there strengths and weaknesses. Also I would do more brainstorming to get more ideas before just going with first good idea we come up with.

Where could you have improved your resolution?
We could have done a bit more research into our target market and the competitors products, to find the gap in the market. Also we could have done more research in the start of the project to find out what our peers thought, rather than just the ideas which we liked.

What are the strengths of your presentation?
Our strengths of the presentation was that we all got on as a group which came across in the presentation, so that it really flowed. We all contributed in the presentation, and we all spoke confidently to make the audience aweare that we had confidence in our product.

Why am I here? What do I want to learn?

5 reasons why I chose to study on this programme.

  •     Good industry links
  •     Specialist area staff
  •     Great facilities that are available
  •     Not just a degree, prepares you for the industry
  •     Full time course

5 things that I want to learn during my time on the programme.

  •     How to manage my time more efficiently with multiple briefs
  •     How to use photoshop
  •     How to produce more detailed screen prints
  •     How to successfully establish myself
  •     More about typography

5 skills that I think are my strengths.

  •     Meeting deadlines
  •     Making lists and organising my time
  •     Basic knowledge of illustrator
  •     Quick learner
  •      Basic knowledge of screen printing

5 things that I want to improve.

  •     Evaluating my work and improving my writing ability
  •     Skills on illustrator
  •     Organizing my ideas
  •     Working better in groups
  •     My understanding of the current Graphic Design industry

5 ways that I will evaluate my progress.

  •     Keeping an up-to-date blog which I can reflect on
  •     Having tutorials to find my strengths and weaknesses
  •     Crits so that I can get advice from peers
  •     Keeping my academic planner up-to-date, so i can reflect on it
  •     Ask questions so I can take note on how I am improving

5 questions that I want to find the answer to.

  •     How do I organise my ideas better?
  •     How do I find placements and get more links in the industry?
  •     How do I evaluate my work so I can learn from my mistakes?
  •     What area of Graphic Design will I specialise in?
  •     Where will I be in 5 years time?

5 things that inspire me.

  • My family/Brother - My family are amazing and very supportive. My brother is inspiration to me, as he is is doing everything he said he ever wanted to do, nothing has stopped him. I believe that he will be a big success as he is very talented. He inspires me to do what I want to do with my life just as he has.

  • People listening to music, when you can see that someone is really enjoying a piece of music or song - seeing someone getting lost in music is very inspiring, it makes you think about what they are thinking, feeling and what they are going through, music is very powerful and allows people to have emotional ties to particular songs. 

  • Newspapers - The morning newspapers inspire my day. When I wake up I'm thinking more about what to wear and the things I need for the day, then on the bus reading the newspaper broadens my mind, and makes me think about everything which is happening in the world and the local news rather than little problems that don't really matter in retrospect. 

  • Animals mainly dogs - I don't have a dog, although people who are close to me do called Molly Minnie and Belle and they mean so much to me and also inspire me. The relationship between my grandpa and his dog, Molly, inspires me, as I know how much she means to him, you would never find them without each other. Molly Minnie and Belle inspire me with how protective they are and loving there are towards me and the family.

  • Stationary shops - I enjoy nothing better than walking around stationary shops, with art and craft sections, I could do it for hours. It inspires me because it makes me want to experiment with different materials and styles, and makes me think about everything you could do with all the different materials and colours.

10 examples of design that illustrate my fields of creative interest.

 Noma Bar

 Peyton and Byrne Packaging

 John Morse - Curbside Haiku

 Martina Carpelan - Bed Sheets

 Konstantin Datz - infographics

 Anthony Burrill - prints

Denis Carrier - Studiofolk

 Caroline Pratt - print

Simon Page

Laura Gonzalez Palcious - Camera Collection