Tuesday 4 March 2014

Construct

Construct.
This is a design studio that I have found and am very interested in. this is how they describe themselves.

 What I like about this studio is the range of work that they produce, they are mainly based on doing branding and identity. But within this I have seen that they create different packaging styles, which is one of the main attractions to this studio for me. It is a studio that I would love to get in contact with.

Source

'Construct created a limited-edition carrier bag design for Harvey Nichols to commemorate a year of key British celebrations. The new design uses London-inspired iconography in a year during which the Queen’s Diamond Jubilee and the 2012 Olympics have kept Britain firmly in the international spotlight. The design showcases four British icons in bronze, silver and gold – the famous Gilbert Scott telephone box, the double-decker bus, black cab and (of course) Harvey Nichols – representing what international visitors know and love about London. The limited edition carrier comes in five sizes, each identified by a corresponding gold number. The Sloane Street windows celebrate the ‘delivery’ of the carrier bags with an installation featuring a specially-designed Harvey Nichols lorry, while the packaging is also incorporated in the Knightsbridge windows as part of the Queen’s Diamond Jubilee retrospective.' Source

'An ongoing programme of work, which started in 2006, has included the refinement of the Mulberry logotype and famous tree marque, corporate communications, environmentally responsible packaging, as well as branding and communications guidelines for Mulberry Seasons Christmas 2009, AW2010, SS2011, AW2011, SS2012 and AW2012.' Source


'Construct’s extensive and ongoing design programme for this luxurious English institution expresses the hotel’s Art Deco heritage, timeless glamour, and uniquely attentive form of traditional English service. The new identity created by Construct is an evolution of the hotel's established identity: the crest has been redrawn and a refined version of the typeface SangBleu (Blue Blood) has been introduced for the logotype to express the hotel’s heritage with elegance and restraint. This refined identity is contrasted with a bold and opulent brand palette inspired by the hotel's architecture and features. The Art Deco-influenced palette includes strong black and white chevrons and geometric patterns, contrasted with a fresh jade colour inspired by the original Art Deco bathrooms in the hotel. Construct have already designed more than 200 applications for the hotel, from carrier bags to rocking horses, and menus to umbrellas. One item, the silk kimono for suite guests, has already been identified as an heirloom piece by Liberty and the V&A.' Source

I think that communicating with the studios in the right way, is the only way to contact them. they would be looking for professional work with clean finishes. If I were to contact Construct, I would send a mini portfolio or examples of branding that I have produced with finishes such as foiling, as I can see this is something that they are interested in. Having similar interests is the best way to get in touch with studios as they will relate to you and see how you know you research about their company and you are serious about joining their team.

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