Monday, 27 October 2014

First Crit

The Crit.
We were put into groups for our crits, which is good as it meant that we would get different opinions than those of our friends and people we may usually show our work to. My group was very ranged which was also good and having the crit meant that I was able to see the work others have been producing that I wouldn't have seen before this point. Our group was quite big and we found that we couldn't hear the other side of the table, therefore we decided to split the group into two. We also decided as a group that we would give verbal feedback for the crit rather than writing anything down for others. The crit was very informal and between our group there was a wide range of quantity of work, as it was clear some people had produced quite a lot of work so far and others has produced hardly anything for the amount of time we have had.

What I took to the crit.
I decided to take my screen prints to the crit, also showing some of the original monsters that I have produced so far. For my "100 days of..." brief I decided to create a monster a day for 100 days, for the second part of this brief I am still unsure what I am going to do for it, therefore I decided to explain in my crit some of my ideas and see if anyone had any suggestions or thoughts.

My Feedback.
  • Could create a series of screen prints and sell them, including all of the monsters, also some larger versions of a few of the monsters.
  • Create a publication including all of the monsters.
  • Top trumps and give each of the monsters different powers and strengths, this could be related to children or even childish adults.
  • A campaign for people to be creative and take the "100 Days Of" challenge.
  • Could tie the monsters to the brand 'monster' energy drink and create promotion for them.
  • The two colour screen prints work really well and look good as a set.
  • Send some of my prints and some of the monsters I have done to The hungry Sandwich Club.
All of this feedback is really helpful and I will think about this further as my brief progresses as I am only on day 27 at the minute so I have a lot more time to decide more of what I can do, when I have a better and more solid idea I will take it to a crit and see what people think, as I really want there to be a purpose and achieve something through this brief, rather than just proposing something. As for the comment about the hungry sandwich club, I am flattered that it got mentioned in my crit as I admire them so much, and will be getting in contact with them at some point soon.

What I took to the crit.
I also decided to take in my current brief of the Quentin Tarantino box set. A few days ago I was really stuck with the aesthetic of the box set and the covers of the films, although I am a lot clearer now. I think that the illustrations on the covers of each film should be clear enough without having to put the title of each film on them. I also think that the illustrations as they are look too standard so I thought I would try experimenting with zooming in on the images, so they are still identifiable but more interesting.

My Feedback.
  • Definitely use the illustrations zoomed in as they are more interesting, they also clear about what film they are without seeing too much detail. This would only work though with iconic scenes.
  • Love the colour scheme, works really well for Tarantino.
  • Consider the stock I am going to use.
  • Consider the packaging for the actual box set and the material used.
  • Maybe have the name of the film on the spine of each film so that they are clear when they are all in the box set and you know which one you are going to pull out.
The feedback from this was quite helpful, although it just justified my ideas, although that makes me feel better. I have found that I have been spreading my time too fine, so I am doing too many different briefs at the same time, for example my '100 Days Of..', 'Box Set', 'Wide-Eyed', 'Pop' and extended essay research. This is something I need to manage better I am not getting as much done as I thought I would. I need to prioritise the live briefs as this is most important as it is for a client. Keep up to date with my '100 Days Of...' and set at least one day a week for extended essay only.

After the crit I decided to go back to the other half of the group to see the work they have been doing as our group finished slightly early. I think that this crit has been really useful as I got some feedback and was able to see other peoples work. Although the crit went quite quickly, and the feedback was all verbal and quite informal it was helpful. It was most helpful seeing what everyone else has been doing so far, I was able to see how much people have done and the range of the work that has been done. I was also able to see how little some people have done, and in some cases how much people have done which gives me more of a drive to do more. 

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