What is Graphic Design for? Part 1 and 2

There are five different reason for Graphic Design, which are;

1. Information and Way-finding
2. Publishing and Editorial design
3. Branding and Identity
4. Product and Packaging
5. Retail and Promotion

How to categorize each element;

• Genres
• Content
• Audiences
• Sectors
• Functions
• Format

Information and Way-finding;

• Structure
• Data and information
• Visual graphic design for example info-graphics
• Complex information
• Making visual instructions
• Signage, road signs, signs in industrial building, formal and non formal

Publishing and Editorial;

• Publishing (ongoing body of information)
• Consider how to work with type and image
• Ebook, E magazine, double page spreads, content, type, image, format, text and grid
• General magazine catagories: fashion, music, lifestyle, health and beauty, current affairs, photography, technology, the arts, food and cooking, the home...
• Publishing - fiction, non fiction, travel, biographies, manuals, children's books, education, reference, languages...
• How to work type and image, make it look good and interesting
• Making things visually engaging in general publications
• Annual reports - catalogues (commercial) (event), brochures, instructional, public sector
• Finding a way to combine different types of publications

Branding and Identity;

• Perceived as an emotional corporate images as a whole
• Identity
• Visual aspect that forms and overall brand
• Working with logos
• Making sure everything is recognizable - creating a popular brand
• Logo - identifies a business in its simplest form

Product and Packaging;

• T-shirts, mugs, calenders(huge market), birthday cards, wrapping paper, gift tags, stationary
• Not all message and concept, the concept often can just be the products
• Packaging - colour, type, form
• Look at the relationship between the high end and the budget
• Buy a product because of the packaging
• Product carries identity, packaging carries identity, packaging is protecting the product
• Think about who is using and consuming it

Retail and Promotion;

• Everything including in the purchasing process - tags, carrier bags ect, - everything has been designed
• Tags, bags, signage, everything included
• Spacial qualities of detail, make sure that it works in 3D to be effective
• Looking at scale, working big or small like a logo