I started by reviewing the questions and writing down the first things that came to mind, or answer the questions, this would give me a starting point.
Who are you now?
- Graphic Design
- Colour Theory
- Illustrator (shortcuts)
- Stock types
- Time Management (a little bit)
- Screen Printing
- Physical Design
- I have progressed a lot throughout first year
- I need to learn even better time management for deadlines
- Screen printing is something I should have done more of
- I need to organise my priorities better
- Having a part time job on this course is difficult
- Light hearted
- Past projects and briefs which I have done
- What I have learnt from my previous mistakes
- The blogs I use
- Business cards
- Simple packaging
- The designers I am interested in
- Things about why I have done what I have done
- Am I good enough on the Adobe Suit
- Combining theoretical and physical design
- Have I limited myself to packaging
- Where am I going to end up?
- Modern. 20
- Gill Sans
- Screen printing
- Digital printing
- Hand rendered
- Pastel colours
- Black and gold foils
- Black and silver foils
- Black and white
- Pastel colours and stock
- One colour with different opacities
After deciding what kind of packaging I want to make I thought that if I had three different packs, I would have one for each part of PPP. One Personal, one Professional, and one Practice pack, this will allow me to separate my information, and give it some sort of structure, as I didn't know how I would start to talk about all three together.
I started to design a logo using my initials, choosing many different fonts such as Hobo, Futura, Helvetica, Bebas, Modern. 20, this was so that I could see which looked best, and which typeface I could use.
In a previous brief, my partner Adam Garbut made me aware that my hand writing was very similar to the font Futura, he noticed this when he made a typeface that reflected me as a person. Ever since then I have used Futura as one of my main fonts to use, this is because I think that it says a lot about me, and shows my personality, simple and not too serious. I thought about trying the same ideas using the font Futura, and I found that I liked it.
I started to look into using three different pastel colours, one for each pack.
Experimenting with the business cards is the only way for me to see what looks best and most effective.
I decided that I would print on them all and decide later after asking some of my peers which they preferred. The feedback I got from this was very mixed, they all agreed with me that the darker blue had a higher contrast of colours which made the screen print more effective. But it was half and half on whether I should have round edges of straight. I decided to make the executive decision as I think that I am quite a fun person, I am not very straight edged, therefore I am going to go with rounded edges. As the type came out well on the screen prints I am going to use the full printed business cards, I think they are the most aesthetically pleasing prints and I should use them. I also decided to use a metallic pearl silver to print with, this gave my prints something different to what I have seen before, also as I wanted to experiment with foiling my business cards, this allowed me to skip a process and get straight to the end result.
I also decided that I would screen print the boxes and the cover for my publication, keeping my brand consistent and it will make my packs more effective.
I am wanting to make a pack to show the different aspects of my life throughout my first year, and I stared to look at different ways to make to packaging creative yet simple. Having a window in the packaging is a good way to make the pack more interesting whilst not making it too complicated. To look for some inspiration i always go to hobby craft, I love stationary shops, that is something about me that will never change, it is somewhere that gives me lots of ideas simply by looking at the different stocks and items I could use. I found some paper mache letters, so decided to get my initials as it is my logo. Putting them in my window would mean that it would make my design more interesting, also if you stack them on top of each other, it will create my logo.
I also want to cover of my publication to be screen printed and use the same stock so that they all match, therefore I have just used the same design for both the top of the box and the front of the book for each pack, but I have rearranged where the logo and the type is so that it is appropriate for the function.
Having the designs ready and measured out so that they are the correct size means that I can screen print them and have all my prints done so that all I have to do is the content for the publications.
I assembled the packaging and painted the letters and stacked them up to form my logo, I think that this is a good way to promote my logo further and make it stick in someones mind. I am really pleased with my pack so far, I have just got to make the content for them. I have done this backwards to how someone would usually do this, but as I am mostly driven by packaging, I decided to prioritse this, and I know what I am going to put in each book, I just need to design them.
With my publication I also decided to experiment with it digitally, this is because it is easier to move things around to see where everything can go. I wrote all of my body copy so that I knew how much information I wanted to put in, then it was simply about placing it in InDesign with my images.
Experimenting with layouts;
If I were to do this task again I would have started it a lot sooner than I did, as my time management skills aren't as good as they should be, although they have improved since I have been on this course, for the second year I aim to improve them more, so that I don't panic at every deadline. I also found that I have minimal binding skills therefore the books are bound very well, I have just printed out double page spreads and stuck them together, next year I will also attempt to use different binding techniques.
Another thing I would do differently if I would have done it again is found more designers and studios in my professional publication, as there are many more designers who influence my work, I could have also put the different blogs which I visit. This is something I would have definitely have included if I were to do it again.
I have really enjoyed screen printing in this brief, I found that it is something that I really enjoy and have a passion for, I wish I would have done more screen printing for this brief. I would have been able to do more screen printing if I would have organised myself better and got my design done faster.
I have enjoyed doing this brief as I thought at first that it would be difficult to write about myself, I found that it is easier as I would usually have to do a lot of research into my subject, but I already know everything about myself, and all of the information I have been collecting about my preferences in design have helped me to form my packs and publications.